Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).
But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
Your logo is likely to be one of the first interactions people have with your company and it’s your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose.
In short, you don't NEED one, but it is best practice to have one.
During our project, you'll want to send us your logo in the highest resolution possible. Ideally, you would send us your logo source file (.ai or .eps). If you don't have your source file, then a transparent .png file is the next best thing followed by .jpg.
Our agency also offers logo designs so if you don't have one, please let us know and we can tell you about our current pricing and deals.